This is one of the social media platforms that are used in promoting different products. It is used in medium, small and big sized businesses. The following are some of the terrible mistakes that can ruin your marketing effort when using Twitter. Any person who has done these mistakes should make an effort of correcting them.
Pushing your Facebook updates on Twitter directly
Syncing your Twitter profile with your FB page is a great idea. However, you should remember that Twitter followers are different from the FB audience. Posts that work brilliantly on Facebook may not generate a favourable response on Twitter. The mindset of people in these platforms is very different. This means that you should take into account of the target audience in mind when creating or designing content.
Having an incomplete bio
Many people will not know about your business or you if your bio is not filled. You should put all the basic information that would help you in attracting followers. In addition to this, it is important to make sure that you have a good cover image, background and profile image. These are some of the small things that can improve your Twitter’s profile. Business owners should be crisp and precise when filling their bio. However, you should not write a complete essay.
Retweeting too much
Replying to all the tweets should be avoided. Retweeting too much can clutter your profile or even bore your followers. Some of these followers may even opt to unfollow you. You are advised to retweet those things that can have a positive impact on your business.
Ignoring hashtags
Many companies have been using hashtags to track their performance. You should make some rare hashtags for the new items. This is the best way of tracking their responses. Retweeting should be done accordingly. You can also use hashtags to get regular updates on the trending news.
Failure to track results
Some people make a major mistake by failing to track results on their Twitter campaigns. This is something that you should never forget. Tracking the response of your campaign will help you in knowing whether your marketing efforts are successful or not.
The number of followers or people who click on the tweets can also help you in determining the engagement level of your customers. You can use Google Analytics to track these results. Twitter Analytics can also be utilized as well. This tool is helpful in measuring or determining traffic on websites.